Last week, Rivian filed a trademark in a new category that is focused on electric bikes.
This was first spotted on the Rivian forum.
The trademark description reads –
RIVIAN™ trademark registration is intended to cover the categories of bicycles; bicycle structural parts; electric bicycles; electric bicycle structural parts; electric bicycle components specially adapted for electric bicycles, namely, battery packs, motor controllers, electric motors, throttle controls, pedal assist sensors, display consoles, wiring harnesses, sprockets, cassettes, chains; bicycle frames; bicycle pedals; bicycle horns; bicycle brakes; bicycle chains; bicycle gears; bicycle wheels; bicycle seats; bicycle tires;
In the past, BMW and Porsche launched their own ev bikes alongside their evs.